We have some exciting news! 

On May 6th, 2024, Tucson Audubon Society’s Board of Directors voted in favor of changing the organization’s name. This will involve dropping “Audubon” and choosing a new name that better reflects our organizational values and work. 

Here are some answers to questions that might be on your mind.

What’s your new name?

Tucson Bird Alliance.

How does changing the name help your work?

We are changing our name because birds and their habitats are facing critical threats, and saving them requires everyone’s involvement. In order for our organization to have the greatest impact, we need the support of as many members, partners, and the general public as possible. 

John James Audubon was a white supremacist who owned, purchased and sold enslaved people, openly rejected the abolition movement, and desecrated indigenous burial grounds. 

Although the name “Audubon” was initially chosen by many bird organizations for its broad appeal and connection to the beautiful bird paintings by the 19th-century artist and naturalist, he has a legacy that causes pain, unease, and distrust among partners and community members. 

This is a clear barrier for people who might otherwise become involved in or support our work, and is detrimental to those already in our community. Although a name change is only one aspect of being a more inclusive and welcoming organization, we believe words carry immense weight and signal our larger commitment to diversity, equity, and access.

What was your assessment process?

The organization undertook a thorough and deliberate process before deciding to drop “Audubon” and change our name. During the past couple of months, our naming committee (made up of Board and staff, including members from our IDEA team) gathered important information to make an informed decision about changing our name or not. 

The committee interviewed five other chapters who have gone through this process. Each organization is glad to have made the change and are in full support of us doing so. They all offered to provide resources and other assistance as we move through this process. 

All staff were sent two separate surveys, one in June of 2023 and a follow-up survey in April of 2024. In the most recent survey, thirty staff responded and all were in favor of a name change. As an organization that is proud of the critical work we do to protect birds and their habitat, we also want to be proud of the name that represents us. 

The Committee shared their findings and overall assessment with the Board with a request to move forward with a name change. The name change request was put to a vote at the May 2024 Board meeting and approved. 

Don’t you rely on name recognition to do your work?

Although we rely on our name recognition to an extent, we don’t expect the name change to have any lasting impact on our ability to do our work to the highest standard. We have been working on behalf of birds in Southeast Arizona for 75 years and have deep connections to our communities regardless of our name.

In our birding/conservation bubble it may seem like everyone knows the name Audubon and what it represents. Throughout our assessment process, we heard from many people that it has little to no recognition (or they think we were talking about the German Autobahn, the highway). We now have an opportunity to choose a name that better represents us and more clearly signals what we do. 

Who was John James Audubon? 

John James Audubon was a white supremacist who owned, purchased and sold enslaved people, openly rejecting the abolition movement, and desecrated indigenous burial grounds. He was an artist and naturalist who made significant contributions to ornithology, culminating in the publication of his most well-known book, The Birds of North America. The name “Audubon” was initially chosen by many bird organizations for its broad appeal and connection to his beautiful bird paintings without regard to his harmful legacy. Read more about John James Audubon here.

Are you still an Audubon chapter?

Tucson Audubon Society is part of a national network of 400 local, independent chapters affiliated with the National Audubon Society.

We are, and will continue to be, a local 501(c)(3) non-profit. We are governed by our own Board of Directors, maintain our own membership, and fund all our operations. This is what has allowed us to make our own decision regarding a name change, even when National chose not to change theirs. We are considered a chapter of the National Audubon Society, due to our shared commitment to bird conservation and will continue to share resources and work closely with them into the future.

I have more questions about the name change. Who can I reach out to?

• Luke Safford, Engagement Director, lsafford@tucsonaudubon.org 
• Erica Freese, Development and Communications Director, efreese@tucsonaudubon.org

We are committed to our mission to inspire people to enjoy and protect birds through recreation, education, conservation, and restoration of the environment upon which we all depend. 

Thank you for your continued support!